With a recent rejection of a Microsoft merger/takeover, Yahoo has turned to Google instead. What are the implications? Here advertisers weigh in. (has anyone found an alternative analysis of this deal?)
Excerpt
“We checked in with a few of them to ask if they thought the deal was the best thing since sliced bread, the worst thing since “The Real World” or a little bit of both. The conclusion? A Microsoft-Yahoo alliance would have been much, much better. Now, advertisers worry that they will have to pay more for search marketing terms — oh yeah, and that Google will dominate the world.”
